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Product Design
SLAYFITVILI
2025
Case Study
SlayFitVili is a real project developed to streamline customer onboarding in the wellness market. The business owner had been manually introducing packages, sharing curriculum, and handling pricing, which made scaling difficult and prone to slips. The goal was also to expand the customer base beyond personal connections to reach more female professionals in Finland. As the UX designer, service designer, and business analyst, I mapped user journeys, analyzed processes, and designed digital onboarding flows and interfaces that reduced manual effort, improved efficiency, and supported growth into new customer segments.
- Platform: Website on desktop and mobile
- Category: Wellness, Customer Onboarding, Service Design
- Tool: Figma, FigJam
- Achievement: Delivered a digital onboarding solution that reduced manual workload and supported expansion to new customer segments
Gameful virtual farm ViA Verde
2022
Case Study
Our client has an olive farm from the beginning of 2021. They would like to have sustainable food- & farming system into action. However, with current set up, the ROI is relatively low. It would be good to take the advantage from different perspectives, like gamification could be a tool for making the improvement.
Gameful experience has been working as a tool for promoting well-being and sustainable activities and merging the distinction between digital and non-digital life.
- Platform: Website
- Category: Gamifying experience, Sustainable Agriculture, Video
- Tool: Figma, FigJam, Gather Town, Canva
- Achievement: Recommended to submit to Mindtrek 2022
ROOTNET
2021
Case Study
This biological activity heavily inspires ROOTNET. This app asks for basic measures of a user while registering, like email, height, weight etc. The app then syncs activity data from the smartwatch and visualizes the different metrics in a radar chart. It also shows the level of expertise and type of activity.
- Platform: Mobile and Smartwatch Application
- Category: Accessibility, Human-Centered Design, Video
- Tool: Figma, FigJam, Google Slides, Adobe After Effects
- Achievement: Winner #3 Workshop: Zurich Insurance
TIMER IN MESSAGING APP
2021
Concept
A feature in messaging mobile/desktop applications allows users to send a message, which is usually considered a casual way of texting compared with emailing, at a specific time.
- Platform: Mobile/Desktop Application
- Category: Usability, User Interface
- Tool: Figma, Canva
MULTIVERSE X METAVERSE
2021
Sharing & Learning
When the heat of Spiderman No Way Home and Doctor Strange in the multiverse of darkness was still in the air, I prepared these slides for weekly sharing with the IxDA Hanoi team about multiverse and metaverse.
- Platform: Presentation
- Category: Knowledge Sharing, Research
- Tool: Keynote, Figma, Canva
INFOGRAPHIC ABOUT PROTOTYPE
2021
Sharing & Learning
Based on the research materials, I created an infographic representation of differences between different methods of prototyping (sketches, wireframes, mockups and hi-fi prototypes)
- Platform: Infographic
- Category: Knowledge Sharing, Research
- Tool: Canva
SOCIAL MEAT
2020
Case Study
Everybody loves parties and delicious food. But parties can be a significant threat to food waste and sustainable eating habits. When the number of guests increases, there is a high chance of increasing food waste. The solution to this problem can be achieved if we gather personalized data of party guests’ eating habits and integrate the aggregated data with HKScan’s Agrofood system.
- Platform: Mobile Application
- Category: User Research, Prototypes, Sustainability Design
- Tool: Figma, Canva, Final Cut Pro
- Achievement: Track Challenge Winner
CARBONSCAPE
2020
Case Study
Carbonscape is a mobile application for predicting the presence of air pollutants. It helps the people be adequately prepared if air pollution is expected to be headed their way. The app uses a gamified and convenient approach to encourage environment-friendly behaviour within the community.
- Platform: Mobile Application
- Category: User Research, Prototypes, Sustainability Design, Video
- Tool: Adobe XD, Final Cut Pro
- Achievement: Track Challenge Winner
Illustration Digital Drawing Motion Design
Based in Finland, I have a passion for drawing cute things.
…and trying to do some magic!
Love my designs? Fuel them with a boba🧋!